Search an Alcohol Industry Term
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milliliters
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A common size in [Japan] and Europe - not seen in the US
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A common size in [Japan] and Europe - not seen in the US until 2021/2022
Recent US law changed this and now 700ml sizes are allowed to be imported and sold in the US
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The commonly accepted size and until recently legal standard format size of Wine and most Spirits in the US
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No alcohol
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Distributor talk: if you've ever done or dealt with distributor sales, you know they run on monthly goals/sales cycle. That = a new day, new month let's go!
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6 bottles or cans in a case or pack
"For spirits: 6 bottles in a physical case
For beer: 6 "
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Standard way to measure sales in Spirits and Wine
in the US, most spirits are sold in one 6-pack physical cases - mostly 750 ml...do the math, kids, 6x750 = 4,500 mls or 4.5L x 2 = 9,000 ml or 9L ; most wine is sold in one 12-pack physical case = 12*750ml = 9,000 mls aka 9L
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Alcohol Beverage Control (or Commission ) - depending on the state
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Alcohol Beverage Volume
based on the % of alcohol content, see also proof
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A customer of the distributor and thus the suppliers of alcohol.
Accounts can be restaurants, retail stores, chain stores, bars, and any place that is licensed to sell that type of alcohol to consumers.
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Distributor or Supplier sales: the customer list that a rep has to visit/service as part of their job.
Also called a route
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A task often assigned to Distributor Reps b
Also, a way of measuring brand representation at an account.
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Anything that is an experiential event - aimed at consumer or customers, often both
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Account Universe
A way to see where your product or brand sells in relation to account abilities to buy and categorical performance.
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Distributor: account district manager
Can also be Regional Manager, Team Manager, Sales Manager depending on the company.
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American Viticultural Areas
United States Appellation designation/term. See also: Appellation.
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Appellation d’Origine Protégée
France wine region designation/term. See also: Appellation.
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Distributor: account manager; see also ADM
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Wine Folly says it best: “how a country categorizes its wines by geo-political boundaries.”
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The age the spirit is when bottled; most often used when referring to whisk(e)y from bourbon to single malts; seen also in rum and other aged spirits.
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Set aside product that cannot meet the high demand due to limited quantities.
This one can hit a lot of buttons due to limited availability and supplier or distributors seeking to see if their full or portfolios are supported; while asking for a buy-to-get is mostly illegal in most states, if there is a limited product with outweighed demand it is at the discretion of the distributor in compliance with state laws to determine how accounts get that product to sell to the consumers.
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Term used in most industries - a person who reviews data in regards to business standing and performance.
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Accounts payable/accounts receivable
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Indicates smaller production, usually deemed higher quality ingredients and/or process
Akin to 'craft' or 'handmade' - often seen together
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A type of beer
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The place behind the bar where all the magical bottles sit
Often where a POD grows
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Flat rectangle made of plastics that has grooves in it to catch liquids;
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The person who supports bartenders - wipes the bar, helps prep, brings ice, mops floor, and helps the engine run smoothly.
Often a training role
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A beautiful grain! the star of all single malts and blended malts.
Cereal grain
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A wooden vessel to hold and age alcohol beverages.
Many spirits (think whisky, rum), wine (so many), and beer (cask conditioned) can be aged or finished in wooden barrels. For more information on barrels see:
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Indicating an alcoholic beverage has spent months to years in a wooden vessel.
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There are many depending on the country.
Since this is a US : Chardonnay, Pinot Noir, Cabernet Sauvignon.
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Making cocktails in advance of service or event, usually in large quantities.
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Bar Convent Brooklyn or Bar Convent Berlin (originated in Berlin) is an international bar/beverage conference for industry pros.
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Business or Brand Development Manager : Sales Rep.
A Supplier or Distributor Sales Rep
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A special kind of draft by hand pump that usually dispenses cask conditioned ales.
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Bag in Box, most often wine, yes, boxed wine; some cocktails now appear in this format.
You might also spy rum and other spirits in this format in other countries, not as much in the ol' USA.
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Large retail store - often a chain store
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Distributor sales term where they bill during the specific sales period but will deliver it when the customer aka account is ready to receive the delivery.
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A Supplier/Distributor sales term regarding a legally agreed upon sales deal where the supplier is charged for the discount post-sale to buyers.
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Term used in most industries - a person who reviews data in regard to business standing and performance.
Usually, a wine reference derives from the storage area of a wine cellar; in retail can refer to the deals or cases of available wine.
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Usually Wine Reference - from a 20th century origin regarding a holistic approach to agriculture and consumption. For more specifics go to biodynamic.com; tl;dr wine that has a cycle derived from a low-intervention method of farming with a whole lot of specifics like harvesting by the moon cycle .
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When a customer aka account does not pay their bill to distributor, they will be listed 'blacklisted' and no longer able to recieve product on credit; cod only.
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When a sales team covers a market with a singular brand/supplier focus.
For example, a wine brand sends in a team of people to pair up with the distributor reps to blanket a city for 1-2 days only selling that wine.
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Also known as Sunday Laws, these are restrictions on activities (often on Sundays). For alcohol sales, that usually means limited liquor store hours, closures, or no serving alcohol at on premise during certain times/hours.
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Back of house - the people you don't see who prepare, make, plate your feed and clean up after.